![]() ![]() Part of that evolution has shaped over-the-top TV (OTT) partnerships.įor example, customers buying Verizon’s +play aggregator can get a free year of Netflix Premium.Īs the streaming wars intensify, partnerships like this will be common to attract advertisers and consumers alike. According to Kantar, more than 113 million households accessed streaming services as of September 2022.īy 2026, spending on connected TV (CTV) ads is expected to reach nearly $39 billion, up from $6.4 billion in 2019. “The streaming revolution, which promised to break down lots of barriers in the TV industry, is beginning to morph into something else.” It’s “just a sign of the times,” according to VanDerWerff. More broadcast networks are launching streaming platforms to make it even more interesting-think FOX NOW and Peacock. Take the scenario that Emily Todd VanDerWerff at Vox calls “topsy turvy:” Fans of the Netflix sitcom One Day at a Time hope a broadcast network will pick up the show after the streaming giant canceled it. The current TV landscape makes it difficult for streaming platforms to meet viewer demands and revenue requirements simultaneously.
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